benefits

A high level global event, FLA International is the world’s most prestigious furniture business award program. It draws strength from the strong partnerships with leading furniture and related trade media globally, support from industry authorities as well as CIFF Guangzhou, the world’s largest furniture fair.

Since 2008, FLA International has received the participation of some of the world’s largest, most well-managed, most creative and most progressive companies. Past winners include leading retailers, manufacturers, wholesalers, suppliers as well as service providers such as organisers of furniture and related fairs.

Winning companies gain the opportunity to communicate clearly their strengths and successes to stakeholders such as shareholders, employees, business partners, customers and prospects. Winners will also enjoy enormous amount of publicity and promotion globally. In addition to a grand award presentation ceremony and party held within CIFF Guangzhou, the world’s largest furniture trade event, FLA International promotional channels include the FLA official website, social media, our network of international media partners as well as exposure at more than a dozen select international furniture trade fairs held globally.

“Bragging rights”, publicity, enhancement of company’s brand value, elevated industry standing, the opportunity to network with other top companies are some of the many benefits.

In addition, as the evaluation exercise is designed like an enterprise “health check”, going through the assessment gives participants an overall view of the well-being of their businesses, highlight where their strengths and weaknesses are and if there are areas they may have overlooked.

FLA welcomes the participation of outstanding furniture and related companies worldwide. Nomination/application for FLA 2020 opens 1 November 2020 and closes on 15 December 2020.